COMING SOON
Selling your home? Listing it early as a Coming Soon property on compass.com gives buyers and their agents a heads up that your home is about to hit the market. Drive interest with exclusive marketing and gain insights before officially launching.
Early to list. Early to sell. Only with Compass Coming Soon.
What Can Compass Coming Soon
Do For Your Listing?
Increase Exposure
Positioned on the Compass homepage and prioritized in search results, Compass Coming Soon listings are the first homes buyers see when they visit compass.com. Not only are these listings promoted site-wide, but they may be featured in both national and regional marketing campaigns at no extra cost to you.
Generate Buzz
Compass Coming Soon allows you to bring your home to market sooner with differentiated print, digital, and social media marketing materials designed to pique buyers' interest. When it's ready to go live on the broader market, you'll have the opportunity to launch your listing for the second time, attracting even more attention.
Deliver Market Insights
Take advantage of the pre-marketing period by previewing your home to a high-interest audience as a Compass Coming Soon. It's the perfect time to assess pricing and gather buyer feedback - in most places, without accumulating days on market.
Success Stories
Buyer
“John helped us look for a new home in North Arlington and to ready our North Arlington home for the market. He was super knowledgeable about the area, seasonality, and how to structure an offer. He was quick to bring in extra resources on his own dime (like a stager), and put his greatest time and effort towards helping us meet our needs. That said, my favorite part of working with John was his excitement about helping our family find the perfect new home. John and I would see a new listing and we’d both drop everything to go see it right away. That availability and partnership was priceless to me and made the process fun.”
How Does Compass Coming Soon Work?
1.
While your home is being prepped for market, your Compass agent will preview your property to buyers on compass.com
2.
Your agent will develop a Compass Coming Soon marketing campaign featuring social media, emails, print materials, and more to drive the most traffic possible to your listing
3.
Based on these efforts, your agent can identify the right audience for your listing and gain pricing insights
4.
Then, once your listing prep is complete, your agent will create an official launch on the broader market designed for a faster, more profitable sale
